Content & Communication
Drove B2B SaaS growth through data-led content, SEO, and conversion-focused messaging.
100+ content assets | 20% organic growth | 15% lead uplift
Brand Managemnt | Strategy & Activation
Led Intelliswift’s brand storytelling and positioning across channels, translating narrative into integrated digital campaigns and GTM motion.
Master brand video | Events & webinars | ~25% inbound growth
Social Media Strategy
Scaled Intelliswift’s social presence through data-led strategy, engagement optimisation, and industry positioning.
LinkedIn: 160K → 500K | NASSCOM top contributor
Product Marketing
Shaped product positioning and messaging, translating value into conversion-led digital campaigns.
AutoResQ | Website & email content | Campaign Management
Owned Media & Thought Leadership
Scaled owned media and recognition initiatives to drive engagement, credibility, and employer brand impact.
Podcasts | Newsroom | Culture programs | Brand awards & recognition | 30%+ engagement growth
Events & Partnership | Brand, GTM & Content Lead
Led end-to-end content creation and campaign strategy and execution for Intelliswift’s flagship event ‘Hackathon’, driving high-intent registrations and sustained engagement.
40% registration lift | 1,200+ engaged audience
SEO & Performance Optimization – Clean Cut Meals (Ireland)
Applied UX, content, and SEO principles to design and optimise a high-performing website.
Website build / SEO & UX audit / Actionable recommendations
Paid Campaigns & A/B Testing – Trua (Ireland)
Planned, executed, and optimised paid campaigns using A/B testing to improve performance and conversion outcomes.
Paid media /Experimentation /Conversion optimisation