Thought Leadership & Content Growth Strategy | Intelliswift
Goal: Build thought leadership, increase brand visibility, and generate qualified leads
What I did: Developed full-funnel content strategy, created high-impact content assets, SEO & AEO optimization
Impact: +40% organic traffic | +25% leads | 22% of leads converted into sales opportunities
Employer & Brand Marketing | Events, Webinars, Partnerships
Goal: Strengthen internal culture and amplify external brand visibility
What I did: Led content-led digital campaigns for internal and external events, amplifying messaging across web, email, and social
Impact: ~25% growth in internal participation | Expanded external brand visibility and thought leadership | Contributed to qualified lead growth
Social Media Campaigns | Brand Growth & Demand Support
Goal: Grow audience, engagement, and inbound interest through organic social
What I did: Planned and executed organic social campaigns using data-driven audience insights, owned quarterly content calendars, and optimised continuously for growth
Impact: 130% LinkedIn audience growth (160K → 370K) | Website traffic and inbound lead enquiries uplift by ~15% | NASSCOM top contributor
Go-To-Market Strategy | AutoResQ Product Launch
Goal: Establish clear product positioning, drive awareness, and generate early adoption
What I did: Executed an end-to-end GTM strategy with the product and sales team, shaping demand-gen content, sales collateral, and launch video narratives
Impact: Strong early product visibility | Enabled sales with launch-ready messaging | Drove initial inbound engagement and qualified interest
Marketing Enablement | Smartsheet Marketing Champion (APAC & Japan)
Goal: Enable effective partner-led marketing for Smartsheet through clear, consistent, and region-ready messaging
What I did: Created and optimised marketing materials to support Intelliswift’s partner campaigns for Smartsheet, aligned with Smartsheet’s global standards
Impact: Intelliswift recognised as Smartsheet’s Marketing Champion for APAC & Japan (2023) | Improved consistency across partner marketing campaigns
SEO & Website Optimisation | Clean Cut Meals (Ireland)
Goal: Improve search visibility and on-site user experience
What I did: Built a sample website and conducted an SEO, UX, and content audit, delivering prioritised optimisation recommendations
Impact: Clear roadmap to improve site performance, usability, and conversion readiness
Paid Campaigns & A/B Testing | Trua (Ireland)
Goal: Drive efficient conversions through performance-led paid campaigns and structured experimentation
What I did: Planned and executed paid media campaigns, designed and ran A/B tests across ad creatives, messaging, and landing experiences, and continuously optimised based on performance insights
Impact: Improved conversion efficiency | Data-informed optimisation decisions | Clear framework for ongoing performance improvemen